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Explore why people make certain spending, saving, and purchasing decisions. Through real-world examples and interactive activities, students investigate the psychology behind consumer behavior, marketing, and everyday choices. This self-paced course blends foundational economic theory with cutting-edge psychological insights. Whether you’re a student, educator, parent, entrepreneur, or lifelong learner, you’ll discover how cognitive biases, social influences, and emotional triggers impact choices in business, policy, and daily life. SKILLS BUILDER -7 Modules -Estimated completion: 4–8 weeks -Access for 6 months WHAT'S INCLUDED: ✓ 12 interactive activities ✓ Critical thinking and application challenges ✓ Real-world business scenarios ✓ Downloadable activities ✓ Reflection exercises ✓ Portfolio-building projects ✓ Self-paced access ✓ Parent progress guides Join a vibrant learning community. Enroll today and transform the way you think, act, and lead with Behavioral Economics! MODULES • Behavioral Economics Explained • Happiness and Hedonic Treadmill Task • Fear of Missing Out (FOMO) & Herd Mentality Task • Sunk Cost Fallacy • Endowment Effect • Loss Aversion • Confirmation Bias & Overconfidence Exploration • Behavioral Economics Quiz